This week has all been about getting my head round our marketing.
I have always thought of myself as reasonably tech-savvy, but clearly the years are overtaking me and I'm getting left behind.
We start with trying to master Google ......a bewildering experience! I have waded through the sea of express Adwords, Google+ keywords, SEO, Metatags and campaign marketing, only to find myself sinking into the quick sand and getting completely bogged down!
Still, with a little perseverence and a helping hand from my new friends at Google we will get there and the hope is that we will have cracked our campaign strategy in good time to help make the Spring launch a success. I'll keep you posted on my quest to compete with Don Draper!